Woolrich Outdoor Foundation

For almost 200 years, nature has served as our main inspiration. Now, we want to take the steps to protect this planet so that the next 200 years are sustainably paved. This new chapter marks our ongoing commitment to the environment and we proudly announce the launch of The Woolrich Outdoor Foundation. We also enlist you to work together with us to create a better future. 

Through our strategic partnership with 1% for the Planet and in collaboration with other global non-profit organizations, we will allocate funds and resources for our three core pillars— protecting our forests, maintaining our coastlines, and urban renewal projects which are rooted in facilitating impactful environmental changes. 

The Pillars

WOOLRICH PROTECTS FORESTS

The Woolrich Outdoor Foundation will dedicate funds and resources to conserving forests globally to combat global warming. We will engage in projects that follow scientifically robust techniques of reforestation by planting native species in the area to increase biodiversity, improve conservation that in turn provide economic and cultural benefits for the local community. Giving back to our planet’s forest comes naturally with our rich history with the American logging and timber industries.

WOOLRICH RENEWS URBAN SPACES

We pledge to undertake and contribute to urban renewal projects which benefit low-income communities. This aim serves to improve environmental and health equity for that population and positively impact mental and physical wellbeing through physical and social improvement with proposed renovated outdoor spaces or unexpected nature activities bringing a taste of the outdoors to urban communities.

WOOLRICH MAINTAINS COASTS

The well-being of our vast ocean coastlines is a priority for us. The Woolrich Outdoor Foundation will provide funds and resources to organizations making contributions that benefit the coastal environment, coastal communities, and their economies. We wish to educate, advocate, and collaborate on activities to advance sustainable practices and promote responsible citizens who are actively involved in maintaining clean coastlines.

From our CEO, Stefano Saccone

“Giving back to the people and planet that inspired and helped build our brand is important to us and that’s why we are contributing 1% of our Direct-to-Consumer sales to fund impactful environmental projects through a partnership with One Percent for the Planet. Working together we can donate, volunteer, and actively provide service to protect and shape a brighter and more sustainable future.”

Frequently Asked Questions

WHAT IS THE WOOLRICH OUTDOOR FOUNDATION?

The foundation was created to protect and preserve the outdoors for communities globally, giving back to the people and planet that have inspired and helped to build our brand.

WHAT DOES WOOLRICH OUTDOOR FOUNDATION HOPE TO ACHIVE?

To realize its ambitions, the Woolrich Outdoor Foundation will collaborate with other NGOs and allocate services from third parties or volunteers with expertise in areas related to its three pillars: urban space renewal, protecting forests, and coastal maintenance.

HOW IS THE MONEY USED?

The Woolrich Outdoor Foundation's financial contribution to meaningful environmental projects will be no less than $3 million in its first three years and consist of projects in urban space renewal, protecting forests, and coastal maintenance.

IS WOOLRICH OUTDOOR FOUNDATION A REGISTERED CHARITY?

The foundation is a nonprofit corporation that makes grants to organizations, institutions, and individuals for charitable purposes in the environmental and urban renewal sphere.

Find more on our commitment

Brand Mission & Values

Brand Mission & Values