The History of Woolrich

Established in 1830

Born in Pennsylvania, we've equipped those with a passion for the outdoors, for seeing the elements not as a barrier but an enabler.
Environmentalists which equally test and inspire, where we fuel our own desire for leisure and learning, about the world around us and of course, about ourselves.

Our legacy

We call ourselves "The Original Outdoor Clothing Company" since we have produced high-quality garments for outdoor enthusiasts for over 190 years. Crafting fine and warm wool is our calling, and our mills have lent a helping hand during major historical moments.

Woolrich has made big contributions by supplying socks, blankets, and coats to US soldiers providing them warmth and comfort.

Our three core values

American heritage

 

Founded in Pennsylvania in 1830, Woolrich is part of the fabric of the American outdoors. Our original products mirrored the American dream: wear Woolrich to pursue your goals, regardless of the elements. What started out as woolen garments to aid outdoorsmen in tough, cold conditions, carried on to supporting engineers in the Arctic.

Then, like now, we believed in what our product could achieve. We believed in the pursuit of true purpose, freedom and adventure and imbue our products with this sentiment. Our heritage connects to our present and future and remains true – to empower everyone in the elements.

Iconic brand elements

 

As America’s oldest outdoor clothing brand, we have pioneered products that have become icons in their own right. The Buffalo Check, whose name was inspired by a herd of buffalo owned by the Woolrich designer who developed its distinctive red and black pattern, has been a symbol for Americans and workwear since its inception, and remains one of Woolrich’s most powerful visual codes from season to season.

Purposeful design

 

Our product design ethos is pure, considered, and consistent. Woolrich collections embody a design sensibility of stylish durability. An understated aesthetic that enables us to create garments that endures across seasons.

Our functional approach to product purpose informs our use of materials and technological production techniques that make our items fit for all elements. Woolrich products create beauty through utility, style through capability. They unlock the privilege of a life lived outdoors – in natural and urban environments, and everything in between.

Our mission

At its core, Woolrich is a celebration of spirit and capability in all pursuits; of an empowerment against elements real and imagined; of a cold, tactile and elevated stylishness that stands the test of time and conditions.

We are here to inspire our customers to see the world on their terms through a brand a product that matches their ambitions.

We empower life in the elements

Our aim for diversity and inclusion

Our American heritage and outdoor roots makes us a naturally inclusive brand and we’re proud to have a bright spectrum of consumers and employees around the world.

Woolrich stands in solidarity with all those who reject racism, injustice, and inequality while striving to provide a service and community to customers regardless of their background, ethnicity, or identity.

Currently, we are realizing campaigns across our channels that exemplify and ensure that we represent and recognize the diversity within our customer and employee base with respect and compassion.

Woolrich embraces and empowers all communities

Woolrich embraces and empowers all communities

Our Without Barriers motto extends to our aim at creating a diverse and inclusive community that overcomes obstacles and breaks down labels for a better and brighter future.