Jérôme Lamaar x Woolrich

An Enchanted Archive Tale

At Woolrich, we believe in spreading love, embracing diversity, and standing together.
This year we chose to celebrate Pride Month in an enchanting way. We asked extraordinarily talented Jérôme Lamaar to put some sparkle on our iconic archive pieces – because the outdoors can be glam too, and most importantly, for everyone.

Jérôme took three Woolrich vintage garments and transformed them into extraordinary pieces that reflect their magical perspective on life. Bedazzling the garments, Lamaar gave them a glamorous touch of enchantment, bridging the gap between the outdoors and the land of fantasy.