Spring/Summer 2024

Origin Stories: Americana

America is etched into the collective imagination through fragments of landscapes, streets, and portraits that are profoundly recognizable and evocative. Images that are warmed by blue skies and setting suns, revealing the faces and tales of those who inhabit them. These narratives form the heart of a new chapter in Origin Stories, a visual storytelling of both the small moments and grand dreams that embody the essence of Americana. Captured through photography, they are imbued with the authenticity that has always distinguished us and defines us as "The Original American Outdoor Brand".