The Check Chronicles

From Buffalo Check to modern style

From the rugged wilderness to the city streets, the check pattern has long been a cultural symbol, cutting across trends, subcultures, and generations. For Woolrich, it’s more than just a fabric pattern — it’s a historical cornerstone, a motif that runs deep through our heritage. It all began with the iconic Buffalo check, a bold red-and-black plaid that set the tone for our legacy. But that was just the beginning: since then, we’ve woven this classic pattern into the fabric of our identity.