Vitale Barberis Canonico / Woolrich

Woolrich is proud to introduce Vitale Barberis Canonico as our partner as we celebrate their history, precious fabrics, material sourcing, sustainable production, traceability, and shared values. As we move in a more sustainable direction, we carefully choose who to work with. With a heritage that's been around since 1663, learn more about our garments made from the iconic Italian fabric mill.

There are seven steps with more than 200 operations into Vitale Barberis Canonico's vertical production process, all Made in Italy. They work on all aspects of wool production through innovative automation and superior quality control. Each step plays a special part in creating their fabrics of excellence. The steps are washing, gilling, spinning, dyeing, warping, weaving, and finishing. Each of these steps ensures the high-quality and long-lasting life of materials.

Vitale Barberis Canonico Flannel


The precious flannel made from Super 120's brushed wool yarns, yarn-dyed, undergoes gentle fulling to give the fabric firmness. With its 270 grams per meter, it is both light and warm. Its surface has an iridescent appearance due to its reaction to light. We used this fabric for a pair of pants in the Fall/Winter collection. 


To gain rainproof and windproof performance, the brushed flannel is coupled with a fine 10-12 micron membrane that is lightweight, soft and fluid. It is designed to ensure performance without affecting the quality and hand of the fabric. The fabric's surface is treated with the exclusive Eco Water Repellent treatment, which is PFC-free. We have used this fabric for some of our outerwear.

Heritage and Innovation

Their three pillars of sustainability are People, the Environment, and Products. The company takes care of its employers through safe and healthy workplaces. Regarding the environment, they purify waste water through and in-company treatment plant and purchase energy from certified renewable resources. Product-wise- they select the best natural raw material obtained respecting animals and the environment and have a transparent and traceable supply chain.

Learn more about the partnership


Since 1663 Vitale Barberis Canonico has produced fine fabrics in 1663 in Pratrivero, in the Biella Alps foothills. Its 100% Made in Italy production process has been implemented over the years with state-of-the-art technology and rigorous eco-sustainable measures. The wool mill is one of the oldest in the world and symbolizes Italian textile excellence. Its rich tradition is preserved in an archive of approximately 2,500 volumes. The company annually pubblishes its Sustainability Report.

A shared heritage

Brand history

Established in 1830, we call ourselves “The Original Outdoor Clothing Company” since we have produced high-quality garments for outdoor enthusiasts for over 190 years. Crafting fine and warm wool is our calling, and our mills have lent a helping hand during major historical moments.

Fall/Winter 2023

Discover the collection