Woolrich Outdoor Foundation x ARTEPARCO

Woolrich Outdoor Foundation is proud to announce its partnership with ARTEPARCO, a project that brings contemporary art into the Abruzzo, Lazio, and Molise National Park. The park is one of the oldest natural sites in Italy, and within it, the Vetuste Forests flourish, recognized as a UNESCO heritage site since 2017.

With its over 50,000 hectares, it provided the backdrop for Woolrich's lookbook photoshoot for the Fall/Winter '22 collection. This inspired the desire to support ARTEPARCO through the Woolrich Outdoor Foundation as an Ethical Partner, with the goal of simultaneously preserving the natural and cultural heritage. Harmoniously blending art and nature, each year an artist is invited to create an installation that seamlessly integrates into the landscape, transforming itself with the changing seasons, in sync with nature's rhythm.

 

For its eighth edition, Stasis was unveiled, a work by Velasco Vitali that explores the balance between physical and contemplative dimensions. Inspired by the stylites ancient ascetics who spent long periods in prayer atop columns as an act of spiritual elevation – the piece originates from a raw, partially worked oak trunk, transformed by the artist into a column. At its summit stands an Apennine wolf cast in aluminum, embodying the wildness of nature and the spirit of contemporary society. Coated with a patina designed to evolve over time, the sculpture gradually blends into the landscape, allowing the surrounding environment to complete it.

ARTEPARCO

ARTEPARCO is a project born with the intention of creating a union between Art and Nature, combining artistic beauty with unique and pristine locations such as the Abruzzo, Lazio, and Molise National Park. The initiative is a collaboration between the Park Authority, the Municipality of Pescasseroli, and PARCO1923 – a fragrance brand inspired by the park's plants and flowers – with the support of BMW Italia and Sky Arte. Thanks to ARTEPARCO's commitment to promoting the territory over the years, the initiative has received the endorsement of the Ministry of Ecological Transition.

Protecting the most beautiful artwork: nature