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Heritage in every square

Our iconic check patterns

The check pattern has long been a cultural symbol, cutting across trends, subcultures, and generations. To us, it’s a historical cornerstone, a motif that runs deep through our heritage. It all began with the iconic Buffalo Check, a bold red-and-black plaid that set the tone for our legacy. But that was just the beginning: since then, we’ve woven those squares into the fabric of our identity.

While Buffalo Check became an icon, our journey with checks didn’t stop there. We’ve reinterpreted them in countless ways: from macro to micro patterns, structured to deconstructed designs, in vivid hues or soft pastels. Each version tells a story of evolution, where craftsmanship meets experimentation and heritage becomes a canvas for renewal. A timeless symbol, continually reimagined.

American heritage, since 1830

The birth of an icon

Sam Trotman takes a look at one of subculture's enduring staples, our Buffalo Check flannel. Discover how he breaks down the popularity and long-standing influence of our flannel shirts.

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Since 1830

For nearly two centuries, we’ve been crafting high-quality garments that balance heritage with a modern spirit. Rooted in the outdoors yet designed for everyday life, Woolrich stands for authenticity, function, and timeless style.

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The Reissue Corner: checks from the past