Outdoor Label
Designed in Japan
As spring begins to emerge, the first gentle rays of sunlight touch the earth, and nature comes back to life, offering a vibrant display. The connection between humans and the land grows even deeper: everything awakens in a fresh, green, and powerful landscape. It is in the spirit of Tono, a small rural town in Iwate Prefecture, that the Outdoor Label Designed in Japan collection finds its inspiration, moving in tune with the rhythms of nature.
The designs are practical, embodying functionality at its finest, with essential details for those who embrace the outdoors: strategically placed pockets, versatile D-rings, and high-performance, durable fabrics. The silhouettes, inspired by authentic workwear, seamlessly fit into daily life, blending aesthetics with practicality. Outdoor Label Designed in Japan reinterprets archival elements, updating them with modern technologies and a contemporary sensibility. The result is a collection that honors tradition, making it timeless and free from the constraints of fleeting trends.
Get inspired
This collection is made for those seeking authenticity, performance, and functional design. Each piece is a reliable companion, ready to adapt to any scenario - timeless and uncompromising.
Natural inspiration, workwear heritage, and functional fabrics come together in Outdoor Label Designed in Japan, a collection created for life outdoors, with no compromises. Meant to take you on long walks through stunning landscapes, it carries the spirit of the wilderness with a bold, modern twist. Designed to move between city streets and open trails, it lets you live between two worlds – the natural and the urban.
