The Check Chronicles
From Buffalo Check to modern style
From the rugged wilderness to the city streets, the check pattern has long been a cultural symbol, cutting across trends, subcultures, and generations. For Woolrich, it’s more than just a fabric pattern — it’s a historical cornerstone, a motif that runs deep through our heritage. It all began with the iconic Buffalo check, a bold red-and-black plaid that set the tone for our legacy. But that was just the beginning: since then, we’ve woven this classic pattern into the fabric of our identity.
While the Buffalo check is iconic, Woolrich’s checkered story doesn't end there. Over the decades, we've expanded our use of check to include a variety of styles, colors, and fabrics. From wool to flannel, the tactile nature of the material makes each check unique. With decades of refinement behind us, Woolrich has perfected the balance between timeless tradition and contemporary style.
Get inspired
American heritage, since 1830
The birth of an icon
Sam Trotman takes a look at one of subculture's enduring staples, our Buffalo check flannel. Discover how he breaks down the popularity and long-standing influence of our flannel shirts.
History of the brand
Founded in Pennsylvania in 1830, Woolrich is an integral part of American cultural fabric. We are 'The Original American Outdoor Brand,' producing high-quality apparel for outdoor enthusiasts for over 190 years.
