Woolrich's Outdoor Label - v18-Nov-2020

WOOLRICH'S OUTDOOR LABEL

Woolrich explores creativity and human spirit through the elements in its Fall/Winter 20 "Without Barriers" Campaign

Woolrich explores creativity and human spirit through the elements in its Fall/Winter 20 "Without Barriers" Campaign

“Life is a long journey. The long trail, with mountains and valleys,
and you keep walking while adapting to various environments.”




The Appalachian Trail spans 14 states and stretches across 2,000 miles of majestic North American land: a remarkable challenge for any thru-hiker, especially during the months of September to December. Shifting climate and temperature changes are noticeable from the close of the summer season, particularly along the trails from Pennsylvania to Maine. As the cold weather approaches, Woolrich embarks on a journey of Hike and Seek, a FW20 Outdoor Label collection crafted for readiness and adaptability through any terrain.



With respect to nature’s vastness and our long-standing history, Woolrich proudly introduces a collection made of three main pillars: heritage as a source of inspiration, sustainability as an approach towards the future, and innovation as a tool to better enhance the technologies used in production and design.



Infused with progressive technology to empower life in the city and excel along the trails, Woolrich Outdoor Label offers durable, time-honored designs with dynamic function and adventure in mind.

Thanks to our layering philosophy and each garment’s multiple purposes, every piece is designed to cover critical periods of the cold season. The FW20 journey demonstrates three crucial passages explorers will face along the trail. From Bear Mountain to Mount Washington and Mount Katahdin, fluctuating climates must be met with careful preparation.


With temperatures in Bear Mountain flowing on average between 55°F and 77°F within fall/autumn, an assortment of lightweight, wool blended high-pile fleeces is offered, as well as shirts constructed from SeaWool fabric made of upcycled oyster shell and recycled PET plastic bottles. Mid-season jackets featuring Cebonner nylon provide an extremely water-repellent finish and cotton-like feel that is also substantially resistant to abrasion

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Mount Washington is known for the adverse and variable weather conditions discovered along its trail, so heavier garments provide the next level of seasonal protection. Recycled down-filled parkas and vests constructed from Gore-Tex Infinium offers unmatched breathability and wind shield defense. Mid-layer pullovers capture elemental versatility, and the inclusion of Lyocell, a natural material made from wood cellulose and pulp, is featured on crewnecks to arrest and absorb perspiration.

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With impending temperatures that break below -32°F, adaptability and functionality become fundamental drivers when passing along Mount Katahdin. The dependable protection discovered within the Wintertide Down Parka SD is the result of using Gore-Tex Shakedry, which immediately repels falling snow and precipitation, and is padded with ‘Green is God’ recycled down, developed directly by Goldwin. The ‘Go to Zero’ Gore-Tex series aims to reduce 90% of wastes coming from the pattern-making process, and gives noticeable character to the Trail Parka, which features a highly breathable shell that is intended to keep users dry in heavy snow thanks to its laser mesh lining. Lightweight protective hybrids like the Tundra Down Jacket combine Pertex Diamond Fuse nylon to avoid scrapes, and is paired with the use of Tecnow Recover, an innovative epoch-making fabric that has the ability to close seams and holes on its own, guaranteeing considerable warmth and water permeability, all while using 20% less down fill.

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KALEIDOSCOPE


KALEIDOSCOPE's issue 37 (Fall/Winter 2020-21) features "Outside In," a special zine that reinterprets Woolrichs FW20 collaboration with GORE-TEX in the unique setting of Jame's Turrell's House of Light in the mountains of Tokamachi, Japan.

James Turrell (American, b 1943) is the artist known for his large scale, immersive light installations. The House of Light is a work he created for the Eichigo-Tsumati Triennale in 2000. Immersed in the nature of Japan's Chubu region, the work orchestrates a way to bring the "outside in," allowing viewers to fully experience light with their entire body.


KALEIDOSCOPE


KALEIDOSCOPE's issue 37 (Fall/Winter 2020-21) features "Outside In," a special zine that reinterprets Woolrichs FW20 collaboration with GORE-TEX in the unique setting of Jame's Turrell's House of Light in the mountains of Tokamachi, Japan.

James Turrell (American, b 1943) is the artist known for his large scale, immersive light installations. The House of Light is a work he created for the Eichigo-Tsumati Triennale in 2000. Immersed in the nature of Japan's Chubu region, the work orchestrates a way to bring the "outside in," allowing viewers to fully experience light with their entire body.