Woolrich, the Original Outdoor Clothing Company, is proud to announce a new chapter in the brand’s iconic history. The Fall / Winter 2014 launch of Woolrich White will introduce a new contemporary men’s and women’s collection influenced by the company’s 183 year heritage and classic fabrications.
“Woolrich White will be a focused assortment of styles that are deeply influenced by our storied legacy. But it’s more than a take on classic pieces. We set out to design a collection that would be relevant to today’s modern customer while staying true to our outdoor roots,” said Josh W. Rich, Woolrich Executive Vice President.
Woolrich White, which features modern cuts and fitted silhouettes, is a direct link to the company’s vast archive and is inspired by the brand’s authenticity, craftsmanship and tradition of honoring the American landscape.
Continuing the brands commitment to increase its domestic manufacturing, many of the pieces from the Woolrich White collection utilize wool from the historic woolen mill in Woolrich, PA, the oldest vertically integrated woolen mill operating in the country. With a focus on outerwear, which
has always been synonymous with Woolrich, the collection includes a variety of jackets and vest as well as sportswear in various wool fabrications.
Also highlighted in the collection is the Patrol Series, a collection of down insulated parkas for men and women. The Patrol Series is inspired by the Patrol Parka, first introduced by Woolrich in 1976 as part of the “Woolrich Guide to Winter.” These modern interpretations include water repellent 5k/5k face fabric coupled with 650 goose down fill for the ultimate in warmth and comfort with a style that only Woolrich could offer.
Woolrich White will make its official debut at both Outdoor Retailer in Salt Lake City, Utah from January 22nd-25th and Liberty in New York City from January 21st – 23rd.