Woolrich – Committed to helping find ways to get youth OUTSIDE!

Woolrich Inc., The Original Outdoor Clothing Company, is committed to finding ways to get today’s youth engaged in outdoor activities.  Recently Nick Brayton, Woolrich President, had the opportunity to sit down with Sally Jewell, US Secretary of Interior to discuss the secretary’s youth initiative, which is seeking help from the private sector as it aims to create 100,000 new jobs for young people and veterans on public land.

“Secretary Jewell and I are very aligned in our goal to find ways to get our youth engaged in the outdoors as a whole.  As a father of young children, I realize more everyday the need to get our children back outside and unplugged,” said Brayton. “We plan to spend more time with the Secretary’s office in the coming months to help drive this initiative home locally.”

“John Rich founded our family company 84 years ago because he understood the need to provide quality woolens to lumberman working outdoors.  Today we still build purposeful products to help people enjoy their time in the outdoors, regardless if it’s to work or for recreation.  We at Woolrich are passionate about outdoor recreation and want to encourage and educate younger generations to the opportunities our region has to offer, both for jobs and enjoyment.’” says Josh Rich, Woolrich Executive Vice President.

Over the next 12-18 months Woolrich will focus on seeking ways to get the next generation outside.  The first plan is to create a Family Fun 5k Walk/Run, which will start and end at the Woolrich Park, sometime in late summer.  Proceeds from this event will then be used to find more ways to get our youth engaged.  There is also a plan to create a calendar of events at the Woolrich Outlet focused on outdoor-oriented education.

“This year Clinton County celebrates it’s 175th anniversary,” Brayton continues, “and my involvement in that celebration has also reminded me about all that Central Pennsylvania has to offer; hiking and biking trails, beautiful water on which to fish or paddle, and some of the best hunting the state has to offer.  There have to be ways to get families outside together, Woolrich would like to set an example of how companies can get involved.”

If your group or organization is involved with youth in the outdoors or outdoor education and you would like to join Woolrich in raising awareness please send an email with ideas to ldole@woolrich.com.

 

WOOLRICH x West America – PART V – Crossing into Mexico

Woolrich, whose apparel has been worn by explorers and adventurers since 1830, has teamed up with Jordan Hufnagel and James Crowe of adventure outfitter West America on an epic motorcycle odyssey from Whistler, BC to Patagonia and back.  The duo will be wearing Woolrich apparel while documenting their trip and have developed a capsule of apparel inspired by the journey.  Below is the a new post in a series of  report from the road.

 

“Leaving San Diego early in the morning and riding for the boarder was a mixed bag of feelings. So many unknowns lie ahead and every scenario runs through your head, good and bad.  We rolled over the boarder without stopping, no passport check, no inspections, nothing. We weaved our way through the boarder town craziness and took a small two lane road into the country.  The first military check came up in the horizon and my mind races. All you hear about are negative things, crooked cops and 16 year old military personal with AKs asking for bribes. The officials could not have been nicer. They all seam to want to talk about the bikes and where you are going and coming from.


An hour down the road we got to our first dirt section that would take us to San Felipe. A month before we got to Baja they received heavy rains that did a lot of damage to the roads, the riding was fast and loose, out of nowhere sections of road where washed out. No markers to tell you anything, nothing could be assumed.  The reality of the terrain sunk in fast and a couple high speed slams into ditches had us humbled and dropping the speed. The feeling of being fully responsible for your decisions and not expecting any warnings was invigorating.  

We got to San Felipe in the dark and spent the first night on a platform above the beach overlooking the gulf. Morning greeted us with sunshine and a beautiful sunrise. We had a 100 miles of pavement to ride before reaching dirt again. Todays ride was going to take us to Cocos corner, then meet up with part of the Baja 1000 course.


Cocos corner is a famous location in a remote section of Baja that I have wanted to visit ever since watching early racing footage from the 1000. His property is full of racing history from the last several decades, and Coco is a character full of charm. It was an honor to met him in person.

From Cocos we raced off into the hills. The Baja 1000 was only a couple weeks prior, so the course was as beat as it gets. Huge whoops, mud holes and endless sand filled the rest of the day. The learning curve in the sand was steep and plenty of wipe outs had us drenched in sweet trying to kick over flooded bikes.  By the end of the day we where beat but stoked to have seen such a beautiful section of Baja. Jordan’s headlights had failed so we had to take a shortcut into bay of LA to beat the darkness.

Another perfect night on the beach sleeping under the stars. It feels like there are twice the amount of stars that I’m used to in Baja’s night sky.”

Get the gear the guys are testing!  Shop woolrich.com

 

WOOLRICH x West America – Part IV

Woolrich, whose apparel has been worn by explorers and adventurers since 1830, has teamed up with Jordan Hufnagel and James Crowe of adventure outfitter West America on an epic motorcycle odyssey from Whistler, BC to Patagonia and back.  The duo will be wearing Woolrich apparel while documenting their trip and have developed a capsule of apparel inspired by the journey.  Below is the second in a series of  report from the road.

“Our time in LA was a mix of visiting friends and prepping the bikes for Baja. The ride down from Portland was a good test and gave us some time to figure out what little changes needed to happen. Days where spent gathering parts and planning routes through Mexico.

Tim Martin was a huge help. He gave us free reign to his underground parking to blow the bikes apart to swap springs, adjust valves and change tires.  Tim used to race Baja in buggies and trucks so he was a wealth of knowledge for the road ahead. The night before we were planning on leaving he decided to join us for northern Baja. The next afternoon we met up and blasted down the freeway to San Diego to stay at his parents place before crossing into Mexico in the morning.”

Get the gear the guys are testing!  Shop woolrich.com

WOOLRICH x West America – PART III

Woolrich, whose apparel has been worn by explorers and adventurers since 1830, has teamed up with Jordan Hufnagel and James Crowe of adventure outfitter West America on an epic motorcycle odyssey from Whistler, BC to Patagonia and back.  The duo will be wearing Woolrich apparel while documenting their trip and have developed a capsule of apparel inspired by the journey.  Below is the second in a series of  report from the road.

Jordan and I met up in Santa Cruz after spending a couple days in San Francisco and San Jose catching up with friends, the first chore of the day was to change the oil in the bikes before heading south, a quick oil swap in the Autozone parking lot and we were off.

Big Sur south of Monteray always amazes me, the lack of development and rolling hills mixed with hanging cliffs take you back in time.  The weather was a mixed bag of clear sky and patches of clouds that would ingulf you, we had our eyes peeled for a road shooting up into the hills that we had been told to check out, sure enough just as it was getting dark we came across the dirt we had hoped to find.   Chasing the sun up into the hills above Big Sur for 5 miles put us at a majestic view point overlooking the pacific, perfect warm winds and plenty of room to set up camp.  Matt Bauer who had spent the day surfing on the coast had already set up camp and was happy to have company, we shared road stories and took in the surroundings.

We got up at 6 am to catch the sunrise through the clouds and descended the hill back down to the 1 for a chili morning in the coastal fog, by the end of the day we where splitting lanes through LA traffic to set up camp at  our good friend Josh Porter’s place.

Get the gear the guys are testing!  Shop woolrich.com

WOOLRICH x West America – Part II

Woolrich, whose apparel has been worn by explorers and adventurers since 1830, has teamed up with Jordan Hufnagel and James Crowe of adventure outfitter West America on an epic motorcycle odyssey from Whistler, BC to Patagonia and back.  The duo will be wearing Woolrich apparel while documenting their trip and have developed a capsule of apparel inspired by the journey.  Below is the second in a series of  report from the road.

The highway 1 that snakes along the coast of California is a ride that we both try to hit at least once a year. It never gets old, untouched rugged coastline and constant mist make it a dreamscape.  After descending from the dry grasslands of the previous day we climbed over the coast range outside of Garberville, winding up the banked curves and descending to the ocean below.


Neither of us had eaten any food all day but we where saving our appetite for a little spot down the coast, Queenie’s Cafe is a go to anytime we are in the area. The cafe shares the building with the hard wear store and the local repair shop.  We reached the cafe as they where closing the door for the day. The server could see how desperate we looked and took some pity on us. We both inhaled a couple burgers and three cups of coffee for the ride ahead. The sun was setting and we would be riding the rest of the way to San Francisco in the dark.

Pulling into the big city was overwhelming for both of us after being on tiny backroads all week. Sitting in the slow lane trying not to get run over by the modern world racing to the next deadline.  Our dear friend Ayni Raimondi was patiently waiting our arrival and getting to her apartment was a relief. Shedding our layers for the first time in a week and relaxing in the warmth of great company was just what we both needed.

Get the gear the guys are testing!  Shop woolrich.com

Introducing Woolrich White – Available FALL 2014

Woolrich, the Original Outdoor Clothing Company, is proud to announce a new chapter in the brand’s iconic history. The Fall / Winter 2014 launch of Woolrich White will introduce a new contemporary men’s and women’s collection influenced by the company’s 183 year heritage and classic fabrications.

“Woolrich White will be a focused assortment of styles that are deeply influenced by our storied legacy. But it’s more than a take on classic pieces. We set out to design a collection that would be relevant to today’s modern customer while staying true to our outdoor roots,” said Josh W. Rich, Woolrich Executive Vice President.

Woolrich White, which features modern cuts and fitted silhouettes, is a direct link to the company’s vast archive and is inspired by the brand’s authenticity, craftsmanship and tradition of honoring the American landscape.
Continuing the brands commitment to increase its domestic manufacturing, many of the pieces from the Woolrich White collection utilize wool from the historic woolen mill in Woolrich, PA, the oldest vertically integrated woolen mill operating in the country. With a focus on outerwear, which
has always been synonymous with Woolrich, the collection includes a variety of jackets and vest as well as sportswear in various wool fabrications.

Also highlighted in the collection is the Patrol Series, a collection of down insulated parkas for men and women. The Patrol Series is inspired by the Patrol Parka, first introduced by Woolrich in 1976 as part of the “Woolrich Guide to Winter.” These modern interpretations include water repellent 5k/5k face fabric coupled with 650 goose down fill for the ultimate in warmth and comfort with a style that only Woolrich could offer.

Woolrich White will make its official debut at both Outdoor Retailer in Salt Lake City, Utah from January 22nd-25th and Liberty in New York City from January 21st – 23rd.

WOOLRICH x West America – The Adventure Begins

Woolrich, whose apparel has been worn by explorers and adventurers since 1830, has teamed up with Jordan Hufnagel and James Crowe of adventure outfitter West America on an epic motorcycle odyssey from Whistler, BC to Patagonia and back.  The duo will be wearing Woolrich apparel while documenting their trip and have developed a capsule of apparel inspired by the journey.  Below is the first report from the road.

After a week of freezing our buns off in the high cascades of oregon, we finally found ourselves loosing some layers. It was great to no longer feel like marsh mallows on bikes.

As we left Medford, Oregon in the dark to search for a camp site on the California border, we knew the road ahead was going to be new for both of us. Neither of us had ever explored the Trinity National Forest that lyes between the coastal 101 hwy and the I5. After getting lost in the dark country roads outside of Medford we finally found a quiet spot to rest for the night.

The morning brought blue skies and the excitement of seeing some new terrain. It wasn’t long before we hit dirt roads leading into the mountains. For hundreds of miles nothing but nature and small homesteads dotted the countryside, with clear beautiful rivers taunting us to get in.  The roads where narrow, one curve into another, never going straight, constantly moving the bike under you, the type of roads that you dream about at night.

One of the best parts of traveling through this area late in the fall is that no one is around. The RVs are parked for the winter and you have the whole area to yourself. We arrived at ruth lake late in the night and found the campsite all to ourselves. A quick meal on the stove warmed our bodies for another chili night.

Today would have us pointing the bikes west for the coast with hopes of making it down highway 1
to meet friends in San Francisco and wash off a weeks worth of road grime form our bodies.

Get the gear the guys are testing!  Shop woolrich.com

Woolrich + TOPO Designs

Woolrich, the venerable outdoor brand has partnered with TOPO Designs, makers of functional gear carriers from Denver, CO, to create a collection of made in American bags and accessories that feature Woolrich wool. The collaborative collection includes TOPO’s popular top loading Klettersack backpack, Duffle bag, and Dopp Kit. Each piece is made with wool from the Woolrich Woolen Mill, the nation’s oldest continually operating woolen mill, and features details such as natural leather tabs, bright contrasting zippers and color popping straps and cord loops. “The collection looks really unique! Our friends at TOPO Designs and our creative team did a great job of integrating our company’s heritage into a collection of superiorly functional bags,” said Patrick Nebiolo, Woolrich Executive Vice President. “Our packs are known for their vibrant colors and color blocking,” said Jedd Rose, ‎Founder, Creative Director at Topo Designs. “Working with wool as a body material was new for us, and the texture and designs of the fabric brought a whole new look to the bags that we really proud of.” The collection will be available at woolrich.com, topodesigns.com and Woolrich dealers nationwide beginning Thursday October 17, 2013.

Woolrich Welcomes You To #TheFlannelLife

For generations, Woolrich flannel has stood for unbeatable warmth, uncompromised quality, and unwavering design. It’s the cozy, flannel-lined pants you reach for each morning to walk the dog. The incredibly soft pajamas you can’t wait to slip into at the end of a long day. And the beloved shirt that takes you from the backyard to the backcountry. Much more than this — it’s a way of life. The Flannel Life. Woolrich features dozens of new and time-tested products made from our 100% genuine Woolrich flannel. Consider each an invitation to join the Flannel Life, and visit us online at woolrich.com.  Use #TheFlannelLife on Instagram, Twitter, and Facebook to share your love for Flannel and show us what the flannel life looks like to you… who knows you may even see yourself on one of our social media sites!

 

 

 

Celebrating USA made blankets– Portland, Oregon Style

Last week Woolrich teamed up with the Lizard Lounge, in Portland Oregon to host an event to celebrate Woolrich’s US-made blankets.  Blanket collections include an all-new 100 percent wool collection, the US Heritage tribute collection, and the plush, stylish group of American Wool Blends. You can see the entire collection at WoolrichUSA.com, a new digital storybook and online catalog that weaves its 183 years of manufacturing history with its 2013 collection of wool throw blankets.

The event was a huge success with a great turnout. We would like to thank all the partners that helped make it a great time. House Spirits provided delicious drinks featuring locally made, Aviation Gin, Hopworks Urban Brewery brought some delicious IPA featuring locally grown hops, and the Fair Weather Watchers provided great tunes.

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