Last night, Woolrich hosted a private cocktail reception with special guests Emma Roberts, Jaime King and Avan Jogia, and Woolrich’s President, Nick Brayton, to celebrate the brand’s first Canadian store opening at Yorkdale Shopping Centre. Guests were invited to shop the latest collection at the 2,800-square foot boutique, a space that reflects the brand’s 187-year old history, merged with a modern and yet heritage driven aesthetic.
Upon entry into the new Toronto store (reinterpreted by the design of Japanese architecture firm Wonderwall under the creative direction of Masamichi Katayama), guests walked-by the iconic Woolrich Buffalo Check™ plaid, located on the stores façade. The spacious store reveals floor-to-ceiling décor to immerse you into the world of Woolrich.
Guests, along with Emma Roberts, Jamie King and Avan Jogia shopped the men’s and women’s collections, accessories and the brand’s new footwear line. We are excited to have our first store in Canada and hope that those of you who live in Toronto stop by to visit and those of you visiting come by as well!