On Thursday, November 19th, we were happy to celebrate the opening of our second U.S. store on 299 Newbury Street in Boston. It was an exciting night as the Ben Falkoff Quartet showed up to play a few tunes while guests checked out the extensive range of our famously warm Woolrich John Rich & Bros. parkas.
Joshua Rich, Executive Vice President of Woolrich, had this to say about the latest brick-and-mortar addition, “We’re so excited to open our second freestanding Woolrich John Rich & Bros. store in the beautiful city of Boston. It feels natural for us as a brand with history and heritage to open in such a historically important location. The vibe of Newbury Street is perfect for Woolrich, and our plan is to help the people in Boston to stay warm every winter with our outstanding outerwear.”
Of course, no event is complete without a few libations. Our co-branded beer with Dogfish Head, Pennsylvania Tuxedo, was available to sample all night.