To kick off New York Fashion Week, and in celebration of the brand’s 185th year anniversary, Woolrich teamed up with fashion illustrator Blair Breitenstein (more commonly referred to as @Blairz) for her interpretation of our women’s FW15 collection.

“I’m very inspired by the Woolrich archival styles and the new FW15 collection . . . the textures in the fur and bold patterns (big plaid, small plaid, polka dot mink, quilting, mottled fur, solid fur, etc.) give me a lot of interesting materials to interpret. Through a dry brush technique and mixed media (pastel, acrylic paint and watercolor), I can give viewers dozens of textures to look at. Texture is one of my favorite attributes in a painting, which made me eager to take on this project. When illustrating, I believe in simple line-work and bold colors — Woolrich seems to be in line with these values. While choosing my subjects from the FW15 lookbook, I had the urge to touch the clothes; I hope my illustrations entice viewers to want to do the same.” – Blair Breitenstein



Blair Breitenstein has breathed life into some of the must-know names in fashion and beauty right now. Largely influenced by high fashion photography, Blair takes these fashion forward photos into a whole new realm of layered watercolors and messy smudged lines. Featuring luxury designers in most of her illustrations like Gucci, Louis Vuitton and Prada, Blair transforms their designs into a personalized expression of them, almost as a response piece. Blair describes her process as spontaneous. She primarily uses water color and a small sketchbook. Her focus is to draw the viewer into this new quirky, abstract and chic world of fashion. She doesn’t use an eraser hoping to capture the spontaneity of her ideas.

Photo Credit: @monicaschipper

Video Credit: Jarreau Carrillo