Woolrich, the Original Outdoor Clothing Company, is proud to introduce a sneak preview of Woolrich White, the brand’s new contemporary men’s and women’s collection. By visiting the new Lookbook Review site and signing up with an email address, customers and retailers will be kept up to date on all the latest news, sales dates and special offers leading up to the fall 2014 launch. The site features the entire Woolrich White lookbook, shot in and around the brand’s headquarters and the historic Woolrich Woolen Mill in Woolrich, PA.
The Lookbook Review site can be found here: http://bit.ly/woolrichwhite
“Woolrich White will be a focused assortment of styles that are deeply influenced by our storied legacy. But it’s more than a take on classic pieces. We set out to design a collection that would be relevant to today’s modern customer while staying true to our outdoor roots,” said Josh W. Rich, Woolrich Executive Vice President.
Woolrich White, which features modern cuts and fitted silhouettes, is a direct link to the company’s vast archive and is inspired by the brand’s authenticity, craftsmanship and tradition of honoring the American landscape.
Continuing the brands commitment to increase its domestic manufacturing, many of the pieces from the Woolrich White collection utilize wool from the historic woolen mill in Woolrich, PA, the oldest vertically integrated woolen mill operating in the country. With a focus on outerwear, which has always been synonymous with Woolrich, the collection includes a variety of jackets and vest as well as sportswear in various wool fabrications.