Woolrich Inc., The Original Outdoor Clothing Company, is committed to finding ways to get today’s youth engaged in outdoor activities.  Recently Nick Brayton, Woolrich President, had the opportunity to sit down with Sally Jewell, US Secretary of Interior to discuss the secretary’s youth initiative, which is seeking help from the private sector as it aims to create 100,000 new jobs for young people and veterans on public land.

“Secretary Jewell and I are very aligned in our goal to find ways to get our youth engaged in the outdoors as a whole.  As a father of young children, I realize more everyday the need to get our children back outside and unplugged,” said Brayton. “We plan to spend more time with the Secretary’s office in the coming months to help drive this initiative home locally.”

“John Rich founded our family company 84 years ago because he understood the need to provide quality woolens to lumberman working outdoors.  Today we still build purposeful products to help people enjoy their time in the outdoors, regardless if it’s to work or for recreation.  We at Woolrich are passionate about outdoor recreation and want to encourage and educate younger generations to the opportunities our region has to offer, both for jobs and enjoyment.’” says Josh Rich, Woolrich Executive Vice President.

Over the next 12-18 months Woolrich will focus on seeking ways to get the next generation outside.  The first plan is to create a Family Fun 5k Walk/Run, which will start and end at the Woolrich Park, sometime in late summer.  Proceeds from this event will then be used to find more ways to get our youth engaged.  There is also a plan to create a calendar of events at the Woolrich Outlet focused on outdoor-oriented education.

“This year Clinton County celebrates it’s 175th anniversary,” Brayton continues, “and my involvement in that celebration has also reminded me about all that Central Pennsylvania has to offer; hiking and biking trails, beautiful water on which to fish or paddle, and some of the best hunting the state has to offer.  There have to be ways to get families outside together, Woolrich would like to set an example of how companies can get involved.”

If your group or organization is involved with youth in the outdoors or outdoor education and you would like to join Woolrich in raising awareness please send an email with ideas to ldole@woolrich.com.