Re-bus noun ˈrē-bəs : a representation of words or syllables by pictures of objects or by symbols whose names resemble the intended words or syllables in sound; also: a riddle made up of such pictures or symbols. (http://www.merriam-webster.com).
This modern word play relies on the sounds of words rather than the spelling; symbols replace letters and can be read up and down, in addition to left to right.
The Pabst Corporation first popularized rebus puzzles, after they used the visual puzzles to promote Lone Star Beer. The puzzles popped up under the caps of National Bohemian, Lucky Lager, Falstaff, Olympia, Rainier, Haffenreffer, Kassel, Pearl, Regal, Ballantine, Mickey’s, Lionshead, Narragansett and Texas Pride during the 1970s and the 1980s.
Inspired by the Pabst Corporation’s efforts, Woolrich has hidden three rebus puzzles in the new digital catalog, WoolrichUSA.com. Each rebus puzzle translates to its own independent “solution” when solved.
As you’ll notice, each rebus is missing one clue that is very helpful to solving the puzzle. To learn the missing clue, stay tuned to the Woolrich Facebook page.
Find and solve each of the American-themed puzzles “woven” into the fabric of the site, and submit all three solutions for a chance to win one of 100 American-made prizes.
Submit your three solutions by email to email@example.com or by US mail to Woolrich American Riddle, PO Box 1834, Waitsfield, VT, 05673.
Correct solutions must be postmarked on or before January 31, 2013, or received electronically by 11:59 p.m. EST to be entered in a prize drawing for one of 100 American-made prizes, including 25 Woolrich Fawn Grove blankets; 50 pairs of Woolrich socks, 20 Woolrich Calendars featuring imagery of the mill in action, and five Woolrich iPad cases. Winners will be notified on or around February 15.