For almost forty years, Backpacker and Woolrich have shared a commitment to promoting responsible wilderness recreation, and encouraging people of all walks of life to get out more.
For the past five years, Woolrich has been a sponsor of Backpacker Magazine’s Get Out More Tour, a one-of-a-kind mobile tour celebrating the world of camping and backpacking. To celebrate going way back with Backpacker, we’ve compiled some of the best Woolrich print ads from almost four decades of friendship.
For the first year or so, Woolrich ads appeared mostly in classified form; the first print ad featuring a live model ran in the spring 1974 issue. The Ramar Supreme Parka cost just $1.75 per ounce in 1974.