Letter from Salt Lake: Woolrich is for 'gear junkies'

Woolrich has been a proud sponsor of Backpacker’s Get Out More Tour for the last five years. Following an official stop at Outdoor Retailer Summer Market in Salt Lake City, UT, Sherri and Randy took a few moments to reflect on the weekend and the state of their inner gear junkie.

…When you have a genuine passion for playing hard in the outdoors it’s pretty tough to avoid becoming a gear junkie. We are definitely gear junkies, and we know some of you out there in the Woolrich nation are gear junkies too. You know who you are. You read the Backpacker Gear Guide from cover to cover. You turn a quick trip to the retailer for a “need” into an afternoon of perusing the shelves, comparing makes and models, counting ounces, and justifying a few “wants,” and more than a few gadgets fall out of your gear closet every time you open it. It’s a good problem to have, and we totally understand. Being a gear junkie comes standard with an enthusiasm for outdoor adventure.

Our inner gear junkie is alive and well. As a matter of fact, our inner gear junkie is currently recovering from gear overload. We’re fresh out of Salt Lake City and the annual Outdoor Retailer Summer Market show. And wow, what a show! Our heads are still spinning. Talk about a gear junkie heaven!

The annual Outdoor Retailer show transforms the entire Salt Palace Convention Center into a gear paradise. All the top Brands in the Outdoor Industry are there, and literally thousands of products are on display. Aisle after aisle of the latest and greatest offerings can be found on the showroom floor, and when you walk into the main hall the impressive Woolrich booth is front and center.

We loved strolling through their booth checking out the signature Woolrich style. The combination of Home, Essential, Outdoor, and Explore collections found throughout the various rooms in their booth tell a story of both proud history and modern innovation.

As the true gear junkies we are, we spent most of our time checking out the Outdoor and Explore collections. The Outdoor and Explore collections is where we found the function we crave for our outdoor adventures.We absolutely loved new pieces like the Tectonic shirt.

The  Tectonic is a stylish shirt made with lightweight Cocona fabric that offers us the moisture wicking, quick drying and wrinkle resistant features we need during our active endeavors. We obviously search for functionality first, but when we find fashion incorporated through contrast stitching and bar tacking and features like a semi-hidden left chest tool pocket we know we’ve found a fashionably-functional piece that will definitely be an addition to our gear closet.

In addition to the Tectonic shirt we would suggest you keep the packable Exposure Shirt Jacket, the improved Destination Tee and the versatile Vector Vest on your radar as well, they are all pieces that will upgrade your layering system in 2013.

As a couple of gear junkies we can tell you spring 2013 is looking good and Woolrich has more than a few ways for us to get our gear junkie fix! As a matter of fact we got our hands on a few samples at the show and we will be putting them to the test in the Frank Church Wilderness of Idaho and the Wind River Range of Wyoming over the next few weeks. Check back here at the Wooly Pulpit next month and we’ll let you know how our field tests turn out. For now, keep exploring and do all you can to Get Out More!

See You Outside…in our new Woolrich gear,

Sheri and Randy Propster


Leave a Reply

Your email address will not be published. Required fields are marked *