Browsing Archive

August, 2012

Woolrich and Backpacker Magazine–a match made outdoors

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The first issue of Backpacker Magazine was published in the spring of 1973 and for every year since, Woolrich has been both loyal advertiser and proud subject of countless gear reviews.

For almost forty years, Backpacker and Woolrich have shared a commitment to promoting responsible wilderness recreation, and encouraging people of all walks of life to get out more.

For the past five years, Woolrich has been a sponsor of Backpacker Magazine’s Get Out More Tour, a one-of-a-kind mobile tour celebrating the world of camping and backpacking. To celebrate going way back with Backpacker, we’ve compiled some of the best Woolrich print ads from almost four decades of friendship.

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Letter from Salt Lake: Woolrich is for ‘gear junkies’

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Woolrich has been a proud sponsor of Backpacker’s Get Out More Tour for the last five years. Following an official stop at Outdoor Retailer Summer Market in Salt Lake City, UT, Sherri and Randy took a few moments to reflect on the weekend and the state of their inner gear junkie.

…When you have a genuine passion for playing hard in the outdoors it’s pretty tough to avoid becoming a gear junkie. We are definitely gear junkies, and we know some of you out there in the Woolrich nation are gear junkies too. You know who you are. You read the Backpacker Gear Guide from cover to cover. You turn a quick trip to the retailer for a “need” into an afternoon of perusing the shelves, comparing makes and models, counting ounces, and justifying a few “wants,” and more than a few gadgets fall out of your gear closet every time you open it. It’s a good problem to have, and we totally understand. Being a gear junkie comes standard with an enthusiasm for outdoor adventure.

Our inner gear junkie is alive and well. As a matter of fact, our inner gear junkie is currently recovering from gear overload. We’re fresh out of Salt Lake City and the annual Outdoor Retailer Summer Market show. And wow, what a show! Our heads are still spinning. Talk about a gear junkie heaven!

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Postmarked Pulpit: a fan mail flashback

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Long before the days of customer service live chats and Facebook fan pages, before online customer reviews and twitter followers; there was fan mail. Customer satisfaction was expressed in handwritten words; letters were addressed and postmarked with care. Every now and then the Wooly Pulpit takes a tour through the famed Woolrich Archives for the classic images, advertisements and correspondence that define the 180 year-old brand’s history.

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