We are pleased to debut our first capsule collection in partnership with Westerlind Outdoor. 100% made in the USA, the pieces are inspired by the modern outdoor woman, who is seeking new, clean designs with classic, high quality materials.
The idea for the capsule was conceived during a discussion between Woolrich’s VP of Design, Karuna Scheinfeld, and Westerlind founder, Andrea Westerlind, on the lack of functional, well-designed and stylish options in the women’s outdoor market. “The collection was designed for women with few limitations and a love of adventure who are seeking functional products with good design that will stand the test of time,” said Scheinfeld. “We were inspired by today’s modern, urban woman who also loves the outdoors. It’s a group of women that we felt very few brands were speaking to.”
When it came time to photograph the collection, Woolrich and Westerlind reached out to fellow female adventurers and leaders in the field of outdoor style and design, Jeanine Pesce, trend expert and founder of RANGE, and Lizzie Garrett Metler, authour, freelance writer and founder of Tomboy Style and The Reed. “This collaboration marks the first entree for a brand like Woolrich, which is steeped in a long history of making authentic, timeless apparel, to take a stance on what a women’s capsule collection should look and feel like. It really embodies the spirit of the evolving outdoor audience,” said Pesce.
The Woolrich x Westerlind FW15 collection includes three signature, well-made pieces that will withstand the upcoming winter conditions in style. They include:
Woolrich x Westerlind Poncho
This versatile poncho is made from a classic blanket stripe wool produced in the historic Woolrich, Penn. mill. The wool is a heavyweight 85% wool/15% nylon blend featuring over-seamed and crochet whipstitched details and a contemporary clean color way of graphic black and cream yarns that represents the Westerlind aesthetic. It can be worn around the city as a poncho or used as a blanket while camping.
Woolrich x Westerlind Bag
This tote bag is all about simplicity and quality in the most basic and useful shape — easy to carry, plus it’s not too large or too small. Woolrich and Westerlind Outdoor worked with Frost River in Duluth, Minn. to manufacture the bag, featuring the highest-quality hand-cut leather straps, brass buckles, YKK zippers and rivets which will never rust. It features the same Woolrich wool used in the Poncho with a double-snap interior detail and pocket. The perfect adventure companion for any weekend or a great, everyday tote.
Woolrich x Westerlind Hat
Westerlind’s signature felt hat is structured with moderate flex to shape. It is adorned with a suede cord and genuine brass beads from a Native American store in Utah for a unique feel. Great, in the city or the county, this hat is a keepsake item that can be worn for generations.
Shop the Woolrich x Westerlind collection here.