For generations, Woolrich flannel has stood for unbeatable warmth, uncompromised quality, and unwavering design. It’s the cozy, flannel-lined pants you reach for each morning to walk the dog. The incredibly soft pajamas you can’t wait to slip into at the end of a long day. And the beloved shirt that takes you from the backyard to the backcountry. Much more than this — it’s a way of life. The Flannel Life. Woolrich features dozens of new and time-tested products made from our 100% genuine Woolrich flannel. Consider each an invitation to join the Flannel Life, and visit us online at woolrich.com. Use #TheFlannelLife on Instagram, Twitter, and Facebook to share your love for Flannel and show us what the flannel life looks like to you… who knows you may even see yourself on one of our social media sites!